The rise of social media marketing and the need for killer content.
Consumer behaviour continues to change at an unprecedented rate. Businesses need to be conscious not to repeat the mistakes of the past. They must take emerging channels seriously and react quickly to the changes taking place. In this article I discuss how marketers and business have, in the past, failed to respond quickly enough to changes and look at the impact that this has had.
By looking at the origins of the digital sector as a whole we can learn important lessons about how quickly changes move through the marketplace, often with devastating results!
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